— Lafayette, California

Shane Reisman

Political data analyst. Parks Commissioner. Builder of local history projects.

I launched theregional.io as a platform to share my two areas of work in the East Bay: voter analytics for California candidates, labor, and ballot campaigns, and stewardship of the places and communities I live in.

The consulting practice runs through VoterForce, a precinct intelligence product, and through embedded data leadership on candidate and initiative campaigns. The civic work is grounded in the East Bay, as a Lafayette Parks Commissioner, founder of the Lafayette-Moraga History Trail, and a deep interest in how communities organize, support each other and remember themselves.

Shane Reisman, smiling, stands with local officials behind an East Bay Regional Park District banner at the History Trail unveiling.
— Unveiling the Lafayette-Moraga History Trail, October 10, 2026.
Currently
— Two practices, one practitioner

A consulting practice and a civic life.

The work splits naturally into two tracks. Same person, same care, different audiences. Below, the door to each.

01 / Civic Engagement

Parks, place, and the history we walk past every day.

I serve on the Lafayette Parks, Trails, and Recreation Commission and build local history projects in the East Bay. The Lafayette-Moraga History Trail (LMHT) is the current focus: a nine-stop interpretive walking tour along the regional trail for its fiftieth anniversary, unveiled with the East Bay Regional Park District on October 10, with new stops installing in the coming months.

  • Lafayette-Moraga History Trail 9 stops · unveiled Oct 10
  • Parks Commission Lafayette · current term
  • Shepherd Canyon Freeway Interactive history map
See Community work
02 / Consulting

Precinct analytics, embedded data leadership, and the VoterForce product.

I build voter analytics and run data programs for California candidates, labor organizations, and ballot campaigns. Engagements range from single-race precinct universes to embedded data leadership across a full election cycle.

  • VoterForce Precinct intelligence product
  • Campaign Data Lead engagements 2026 mayoral, county, ballot
  • Targeting deliverables PDI exports, dashboards, briefings
See VoterForce
— What binds the work

Two practices, same craft.

Both halves of the work share a common principle: mapping a shared space to visualize the relationships and connections within it, and to find new opportunities in what's already there. Sometimes the artifact is a literal map — a precinct universe a field director picks up at 6 AM, a corridor history a city argues about. Sometimes it's a tool that puts the place in someone's hand — a canvasser app, an interpretive sign. Sometimes it's an in-person experience — a trail walked on a Saturday, a parks meeting where the next decision gets made. The discipline is the same: take the messy ground truth of a place and make it readable, accurate, and operational.

Three forms recur across engagements.

Screenshot of the VoterForce precinct map showing San Francisco with colored precinct overlays and a layer control panel.
01 / Precinct maps
For political campaigns.
Universe definition, targeting, modeled performance — at the grain campaigns actually field on.
See VoterForce
Screenshot of the Burton Valley History Project StoryMap showing an archival photo of a 1956 highway interchange overlaid on a topographic map of the East Bay corridor.
02 / Interpretive maps
For places.
Archival routing, neighborhood-scale storytelling — what almost was, and what came instead.
Open the StoryMap
Screenshot of the StrongSchools Walk canvasser app on a mobile phone, showing a voter detail card with talk-track copy and tap-action buttons over a map of canvassing stops.
03 / Field maps
For people.
What to walk, where, when, and why — built for the doorstep, not the desktop.
See the StrongSchools walk app

Signals.

Interactive maps and short analyses from political and civic work in the East Bay. Updated occasionally.

All signals →

Interactive maps of Lafayette's trails, the East Bay's housing pipeline, data-center siting, vacant land, and how neighborhoods voted on the county healthcare tax. Plus a talk to the East Bay Leadership Council and a podcast conversation about VoterForce.

Two doors. Pick yours.

Consulting inquiries and civic outreach go through different channels. Choose the one that fits what you're trying to do.

— For campaigns and consultants
Book a call with VoterForce

Precinct analytics, targeting, embedded data leadership. Free 20-minute intro.

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— For civic, community, press
Email Shane directly

LMHT, parks, history, neighborhood projects, journalists.

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